How Google's Mobile-First Indexing Works
Over 60 hours of video are published each minute. And every day, over hundreds of thousands of new content pieces—from photos posted to Instagram to blogs on websites to tutorials and “How To” articles and more—find life on the web. The Internet is a...
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BOT’s Most Read 5 Marketing Blog Posts of 2017
Ring in 2018 with a look back at our top marketing blog posts in the past year. Brush up on best practices you might have missed or forgotten during the holiday rush....
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Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website
Like many propane companies, your website may only list your phone number on your Contact page. 56 out of 100 propane sites we checked do exactly that. I bring this up because you’d think website visitors would be more than willing to click through t...
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5 Reasons Propane Company Owners Are Wrong About Blogging
Many propane companies don’t blog on their websites. We have learned that one reason is many propane company owners just don’t think blogging is worth their time and energy. So I want to demonstrate that blogging is an untapped opportunity for small ...
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3 Content Development Mistakes that Even Marketing Experts Make
You couldn’t help but give yourself a mental high-five. You spent days upon days burning the midnight candle just to finish the pillar post that you’ve been working on, and now, the only thing that’s left for you to do is to click the “Publish” butto...
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3 Ways Google Ads Can Jump Start Your Propane Company’s Online Visibility
When customers search for your services on Google, you have one goal: Be found at the top of search results. Topping the search result list means more visits to your website. More visits to your website mean more calls from prospective customers. Thi...
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How Blogging Won Our Client the #0 Spot 3x in 1 Week
The higher your web page or blog post shows up in search results, the more likely a person will click on it. Simple enough, right? Wrong. There’s a lot that goes into ranking high in search results. We geeked out over a lot of technical marketing tac...
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5 Email Examples to Inspire Your Marketing Campaigns
Most marketers want to keep customers engaged and interested using email. Email is such a focus that 58% of marketers said it was their number one goal in a recent survey. Obviously, maintaining good customer relationships through email is important....
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Marketing Mistakes to Avoid in 2018
It’s safe to say no one likes being wrong, but it’s how you react to being wrong that defines your character. From a marketing perspective, to evolve and grow you must identify where you’re going wrong, and resiliently change your approach....
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Propane Gas Marketing: 3 Reasons Your Propane Company Should Hire a Salesperson
Guest Post by Bill Morrow As a leader of a small propane company, you’re probably used to wearing many hats. You handle operations, customer support, sales proposals, scheduling deliveries, and more: You’re busy! But beware: you’ll hurt your bottom-l...
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